Make WhatsApp Work Harder for Your Business

Scale conversations, reduce support load, and simplify the path to purchase with WhatsApp Business

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WhatsApp Pricing

Your total cost is made up of a fixed monthly platform fee and a usage-based conversation cost. The platform fee is based on your selected message throughput (MPS), while usage is charged per conversation depending on the type of interaction.

Free Tier Conversation

Get started with 1,000 free conversations every month, included with your WhatsApp Business Account (WABA).
Covering both user and business-initiated chats, this free tier resets monthly; so you can build, test, and scale with confidence.

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Per-Message Pricing

Connect with your customers at scale with complete transparency. Prices depend entirely on the message category and the recipient’s country destination.

While we display prices in South African Rand (ZAR) for your convenience, Meta structures its baseline network fees around global anchor currencies. Therefore, Rand rates are indicative and subject to slight adjustments based on daily foreign exchange fluctuations at the time of invoicing.

Authentication
€0.0064
$0.0077
R0.12
Authentication messages enable businesses to use one-time passwords (OTPs) for identity verification, potentially at multiple stages of the user journey. Ensure successful login or transactions with OTPs on WhatsApp.
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Marketing
€0.0500
$0.0604
R0.94
Marketing messages can help businesses achieve a wide range of goals across the funnel, from generating awareness to driving sales to retargeting customers. These messages can include offers and promos, related product suggestions, abandoned cart reminders, and more.
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Utility
€0.0064
$0.0077
R0.12
Utility messages are typically triggered by a user action, like placing an order or submitting a payment. These messages are not promotional, and are either specific to or requested by a user (like a package delivery update) or critical to a user (like a tornado warning).
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Service
€0.0000
$0.0000
R0.00
These messages enable businesses to manage incoming customer inquiries, whether that is via an agent or a conversational AI-powered bot. When users message a business, this opens a 24-hour customer service window during which businesses can respond with service messages, at no charge. This window resets with each user message.
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Scale Your Messaging Infrastructure

Choose a monthly plan based on your messaging volume. Higher message throughput (MPS) ensures faster delivery times and seamless performance, even during peak demand.

Messages Per Second
Monthly Fee
320 mps
R 55 980
160 mps
R 27 980
80 mps
R 13 980
40 mps
R 6980