Broadcast messaging solution

Reach millions in seconds. On the channels they
actually read.

GotBot.Ai turns WhatsApp, Facebook Messenger and SMS into your highest-performing broadcast channels. Delivering segmented, scheduled, POPIA-compliant campaigns to your customer database at enterprise scale.

When email opens sit at 20%, GotBot broadcasts read at 98%.

"GotBot's WhatsApp platform drove R7.4 million in qualifying sales for our Football Club Competition , with 4,189 customers acquired, validated and re-engaged entirely through WhatsApp, across 37 stores and online, in 12 weeks.

This is what happens when your broadcasts, chatbots and campaign mechanics all run on one platform."
Lorian Blechman | Brand Manager
ALDO South Africa

Used by the world's leading companies

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HOW A BROADCAST CAMPAIGN ACTUALLY RUNS

When ALDO ran their Football Club Competition on GotBot, WhatsApp didn't just deliver broadcasts.

It acquired customers, validated in-store receipts, ran the multi-purchase mechanic, and re-engaged shoppers again and again for 12 weeks.

All on one platform, all through one number, all inside one dashboard.That's the difference between a broadcast tool and a broadcast platform.

One stack. Three jobs.
GotBot ran ALDO's WhatsApp broadcasts, chatbot conversations and receipt validation from a single platform. No stitching between an SMS provider, an email tool, a form builder and receipt-checking software.

One customer database, one send layer, one reporting view — 4,189 customers acquired and validated at 92.4% first-pass success.

Customers who come back.
The Football Club mechanic didn't just drive first purchases.
It drove repeat visits. Customers who reached 2 purchases averaged R3,266 in spend.

The 22 Grand Prize customers averaged R5,616 — 3.3× the average single-purchase basket. Broadcast + chatbot + campaign mechanic = materially higher customer lifetime value.

CAMPAIGN VALUE

R7.4M
Qualifying sales driven in 12 weeks, across 37 stores and online

MULTI-PURCHASE UPLIFT

3.3×
Higher basket size for the campaign's most engaged shoppers

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A Smarter Way to
Deliver Broadcasts

Inside the console

Gotbot automates Broadcasts while giving your marketing team full visibility and control.

GotBot's broadcast console is built for the marketing team that owns the outcome,  not the developer team that has to build the pipeline.

Every campaign, every segment, every opt-in check, every frequency cap — visible, editable and defensible before you hit send. Named segments. Live opt-in counts. Campaign goals tracked from creation to delivery.

COMPLIANCE IN THE SEND FLOW

Every audience segment shows opted-in vs total count. Every campaign carries frequency caps to prevent over-messaging.

Every send is POPIA-audited before it leaves the platform — not after a regulator complaint or a Meta quality downgrade.

SEGMENTS, NOT SPREADSHEETS

Save segments once. Reuse them across every campaign. VIP Shoppers, Abandoned Cart, Lapsed Customers, New Subscribers, Loyalty Members — pre-built, live-count updated, and ready to send. No more wrestling with CSV exports at 11pm the night before a launch.

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Broadcast Solution Highlights

SEGMENTATION & PERSONALISATION

DSegment your customer database by any attribute — purchase history, product, geography, tier, engagement, opt-in status.

Every broadcast pulls dynamic content from your CRM or core system in real time, so every recipient gets a message built for them, not a one-size-fits-all blast.

WHy it matters

Personalised broadcasts convert 3–5× higher than generic mass sends. The difference between a campaign that lands and one that gets ignored.

TEMPLATE APPROVAL & COMPLIANCE

GotBot writes and submits every WhatsApp template through Meta's approval process, with pre-submission compliance checks, POPIA opt-in audits, and automated opt-out honouring on every send.

Full audit trails on every broadcast, every time.

Why it matters

A rejected template damages your quality rating. A POPIA breach costs more than the campaign itself. GotBot keeps templates approved, your number Green, and your compliance defensible.

TWO-WAY BROADCASTS

When a customer replies to a broadcast, GotBot doesn't stop. The message routes to an AI Agent for instant response or to a human when the conversation needs one.

Broadcasts stop being one-shot sends and start being ongoing customer conversations.tracking learner progress and results in real time.

Why it matters

A broadcast that opens a two-way conversation drives revenue, service and loyalty. Most platforms broadcast and disappear. GotBot broadcasts and listens.

WhatsApp Broadcast
Case Study
Training Institution

A training provider struggled with low student participation and a heavy administrative workload for instructors.

50%

Improvement in learner satisfaction

80% Increase

Student engagement

60% Reduction

Instructor administrative workload

The Solution

Gotbot was integrated with their LMS to deliver learning content, reminders, and assessments directly via WhatsApp.

FAQs

Still have questions?

What is a WhatsApp broadcast and how does it work?

GotBot's education chatbots handle the full learner journey - enrolment, guardian consent, assignment A WhatsApp broadcast is a message sent to a list of opted-in customers via the official WhatsApp Business API.

Broadcasts use Meta-approved templates and can be personalised per recipient — pulling live data from your CRM or core system. GotBot handles template submission, opt-in verification, delivery tracking and opt-out management automatically, so your team focuses on the campaign, not the infrastructure.

How much do WhatsApp broadcasts cost in South Africa?

Broadcast pricing has two parts: your GotBot platform plan (scoped to your deployment) and Meta's per-conversation rates for South Africa.

Marketing, utility and authentication conversations are billed per category. Customer-initiated service conversations are free. At enterprise volume, WhatsApp broadcasts typically work out 3–5× cheaper per delivered read than SMS. Book a demo for a scoped quote.

Is broadcasting on WhatsApp POPIA compliant?

Yes, when done correctly and GotBot is built to make correctness automatic. Every broadcast requires opt-in consent, only Meta-approved template categories can be sent, opt-outs are honoured immediately across every channel, and full audit trails are captured on every send.

GotBot is POPIA-compliant, ISO 27001 ready, and reviewed under the AWS Well-Architected framework — the same standards SA's biggest banks and insurers use.

How does Meta template approval work?

Every proactive WhatsApp broadcast requires a pre-approved template from Meta.
GotBot writes the template in Meta's required format, submits it, tracks approval status, iterates on rejections and re-submits, with pre-submission compliance checks that keep first-pass rejection rates under 5%. Most templates approve in under 24 hours.
Your team doesn't need to touch Meta support.

Your customers open WhatsApp 25 times a day.
Your broadcast should be one of them.

Reach the right audience, on the right channel, at the right moment, with broadcasts your customers actually read. Book a demo, bring a use case, see it running